Responsive design refers to the automatic formatting of webpages so that they are easily viewable and navigable on any kind of device. These days it is no longer a given that people will browse the internet on desktop computers. There is a larger variety of devices including smartphones, tablets and laptops, each of which come with various dimensions of size. Enabling your site to be just as easily navigated by a visitor on these smaller devices, as when they are eon a desktop computer is a big win for SEO.
More consumers are seeking information on products and brands on their handheld devices than on any other platform. This means that if your site is not suitably adaptable to this use you may be missing out on an important revenue stream. Many people that access a site and discover it is difficult to navigate on their devices will seek out an alternative website that is better equipped of their use The goal of SEO is to drive traffic to a website, and failing to utilize responsive deign will mean losing out on the desired visitor numbers.
Another reason this design matters is that Google favors it. while the search engine is yet to make it a requirement, the fact that it has recommended the use of this formatting means that you are more likely to enjoy better ranking if you follow this recommendation than if not. Google is still basically the standard by which we make SEO decisions so following their recommendations can only do you and site good. It is also believed that responsive design makes it easier for search engines like Google to analyze and index the content of webpages.
For those who opt to create a mobile version of their website rather than adopt responsive design, there are several downsides. One is that you have to create a new URL and HTML code. This means you lose what used to identify your webpages, and your mobile version of the site loses the ranking you already have. It is as though you are building an entirely new website and have to work on building rank all over again, even if it is with the same content. You lose all the authority you have built up online when people opt to access your mobile website on their handheld devices. With responsive design however, you get to retain your authority fully and do not suffer at all in the rankings.
Mobile versions also tend to offer more limited content and links to other webpages, as compared to when you look at the desktop versions. This means that even if a person accessing the mobile site on their phone may find what they need, they are less inclined to click on links that will allow them to further explore the website. Search engines like Google tend to note how much visitors to websites spend on the site and explore other content. If they take to spending the minimum amount of time without clicking through to other webpages, it can be detrimental to your trying to build rank.
Ultimately, responsive design helps to not only preserve the ranking of a website, but also enhances user experience. The more comfortable a person using their smartphone or tablet are in navigating your website and finding the content they want. The more likely they are to keep coming back and ultimately enhance your image as a useful resource to search engines. With more and more online users making the switch to mobile devices, it is time to adapt and ensure your website cashes in on responsive design as early as possible.
When we look at SEO, our primary concern is just how many visitors are being driven to our site, thanks to efforts made. In reality, there is much more important data that can be collected here that will help improve upon future SEO strategies. One important type of information that can be harnessed from growing traffic numbers is the most relevant keywords. By analyzing data on which keywords typed into search engines led to online users clicking through to your site, you can fine-tune the selection of keywords that you use in your content. It is a great way to narrow down to how online users find you, and allow you to focus on achieving top ranking for those particular words.
You can also ascertain which particular search engine results in the most visits to your website. Google is often the default search engine by which web developers seek to boost their ranking. This means that they keep an eye out for any changes in policy or algorithms that will affect how well they are assessed by Google. If however, you find that you are getting more hits off another search engine, then you may also want to consider tailoring your SEO efforts to match up to the expectations of this other search engine and its algorithms.
If you are using advertising through such mediums as banner ads, you can also find out which adverts hold the most appeal for online users and have them appear more frequently. You can also determine what kinds of platforms results in more users clicking through these advertisements. Many sites now use social media platform to advertise their websites and encourage more followers. Testing out the varied sites will help in identifying the platforms on which you are getting the best response. With so many social media sties to be found, you can pick out those that elicit the strongest response from users, and focus your social media marketing on them.
If there are blogs that carry your links, the number of people that follow these clicks can be helpful in identifying sites you can partner with. You can run promotions, advertise or contribute content to these sites in an effort to boost your visibility and drive more traffic back to your website.
Also, pay attention to which specific webpages that your online visitors are most drawn to. This can be a big help in determining what kind of content you should be focusing on to drive traffic. There are various online analytical tools that you can use to collect this kind of data, and help make your decisions making easier on these issues.
These days there are many small businesses thanks to the greater sources of business funding available. From angel investors to crowdfunding, it has never been easier to find cheap or free funding, and make a go of that secret business idea you have been nurturing for years. It is also very apparent that in order for any small business to succeed in this day and age, they must pay keen attention to their online presence. With so many businesses being set up, competition has never been this tough an there is a strong need to set yourself apart. Here are a few Search Engine Optimization (SEO) tips that can help in building a formidable online presence and attract the kind of business that will allow you being making a profit quick.
1. Build links
Link building is a very important part of SEO as it allows you to build relationships with other sites. Remember that the quality of sites that you associate with will be very important in determining how well search engines will rank you. You need to seek out high-ranking relatable websites to build inbound links and also create outbound links to similar types. Be sure to also boost your interaction and sharing of content with readers by using such tools as comment sections, likes and social media tags. This can help you create even more inbound links from the same content.
2. Interaction social media daily
There are many social media platforms that can be highly useful to small businesses including Pinterest, Facebook and Twitter. You need to be regularly plugged into these platforms if you are to establish a social online presence. You may not have to update each one daily, but committing a portion (say 30 minutes) of your day to keeping your followers updated, sharing something useful or entertaining and responding to their comments will go a long way in ensuring their continued following and loyalty. Many of these platforms have great conversion rates if you know how to properly exploit them.
3. Update your Google+ Listing
Small businesses thrive when the local market becomes more aware of them and turns to them. It is difficult to battle against an international brand when you are not easily identifiable to consumers. Updating your physical location and other details about your business on the Google+ Local listing will help make you more visible to those seeking out local businesses. Do the same on your Facebook profile, and you will see a larger number of clients finding you this way.
4. Optimize your site for mobile use
More and more consumers are seeking out local businesses using their smartphones and tablets. You can make your website, and your brand, more appealing by optimizing the site. Making it just as easily navigable on a smartphone as it is on a desktop computer can be a big help in allowing potential clients to find products they want and explore more of what you have to offer. They are also more likely to keep revisit your website. Do not miss out on this vital opportunity.