These days there are many small businesses thanks to the greater sources of business funding available. From angel investors to crowdfunding, it has never been easier to find cheap or free funding, and make a go of that secret business idea you have been nurturing for years. It is also very apparent that in order for any small business to succeed in this day and age, they must pay keen attention to their online presence. With so many businesses being set up, competition has never been this tough an there is a strong need to set yourself apart. Here are a few Search Engine Optimization (SEO) tips that can help in building a formidable online presence and attract the kind of business that will allow you being making a profit quick.
1. Build links
Link building is a very important part of SEO as it allows you to build relationships with other sites. Remember that the quality of sites that you associate with will be very important in determining how well search engines will rank you. You need to seek out high-ranking relatable websites to build inbound links and also create outbound links to similar types. Be sure to also boost your interaction and sharing of content with readers by using such tools as comment sections, likes and social media tags. This can help you create even more inbound links from the same content.
2. Interaction social media daily
There are many social media platforms that can be highly useful to small businesses including Pinterest, Facebook and Twitter. You need to be regularly plugged into these platforms if you are to establish a social online presence. You may not have to update each one daily, but committing a portion (say 30 minutes) of your day to keeping your followers updated, sharing something useful or entertaining and responding to their comments will go a long way in ensuring their continued following and loyalty. Many of these platforms have great conversion rates if you know how to properly exploit them.
3. Update your Google+ Listing
Small businesses thrive when the local market becomes more aware of them and turns to them. It is difficult to battle against an international brand when you are not easily identifiable to consumers. Updating your physical location and other details about your business on the Google+ Local listing will help make you more visible to those seeking out local businesses. Do the same on your Facebook profile, and you will see a larger number of clients finding you this way.
4. Optimize your site for mobile use
More and more consumers are seeking out local businesses using their smartphones and tablets. You can make your website, and your brand, more appealing by optimizing the site. Making it just as easily navigable on a smartphone as it is on a desktop computer can be a big help in allowing potential clients to find products they want and explore more of what you have to offer. They are also more likely to keep revisit your website. Do not miss out on this vital opportunity.